Whats Your Story?

by Sep 15, 2016All The W's, Start With Why2 comments

What’s Your Story?

Artists/Designers/Makers – Have you been asked before to talk about ‘your story’, tell your story or share your story – and have you spent time wondering what your story actually is?

Surely an image speaks 1000 words and all that? I spent a long time pondering this, all I kept hearing was, ‘story, story, story’, you need to be telling your ‘story’ more!!! Surely as a creative person my ‘story’ is evident through my work and the ‘visualness’ of this, surely someone visiting my jewellery website and viewing all my beautiful pieces will ‘see’ my story, surely in the case of us ‘artists’ an image speaks more than words? Well yes and no!

As artists, our visual output is actually the LAST part of our story! There’s so much of our story that no-one gets to see, all the background work, concept, passion and soul-searching that goes on in our heads, lives and work BEFORE we even get to the final product. Often these processes are hidden away, never seen, never talked about but actually THIS IS our story.

We ask people to fall-in-love-with, critique and (hopefully) buy our ‘end results’ or ‘final chapter’! We forget about the in-betweens, so lets educate them to our introduction, beginnings and all the juicy middle grounds. We have to learn how to communicate this ‘complete story’ both in visual and in words so that our audience can build a connection with us.

I’ve been reading how the majority of purchases are based on an ’emotional’ response to a product rather than need. However, I believe that with art/design/craft the first response by a viewer has to be visual – an instant reaction to looking at something, do I like it yes or no? After that the viewer will look for this emotional ‘feeling’.

More importantly, the viewer will further look for some form of ‘trust attachment’ before they decide whether to buy your piece or you not. They will do this be ‘reading’ about your story and finding out more about you – who are you, what are you about and does the buyer feel a connection with you.

Telling your story is easier than you think! Yes, don’t panic! It’s much easier than you think to start telling your story. Everything you do as an artist / designer / maker tells your story – Your everyday life, your working space, your work in progress, behind-the-scenes, your thoughts, your opinions, your personality.

So go on, find your story!

#findyourstory #story #whatsyourstory #changeyourmindset #mentortip

So I’d love to hear your thoughts in the comments below & if you liked this post then please share it with a friend and spread the love!

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