Really Make it In this Business!

The 3 Month Immersion

An Immersive 3 months of me + you and your artist/maker business!

Let’s set you up to really make it. Get my expert advice and guidance as I hold your hand through your web presence, your products and your profits

I’ve Got Your Back!

Hi! I’m Sarah

As a seasoned artist/maker (over 20 years) with a successful business, one of the most common things I hear is:

Help! I’m stuck in a rut and I don’t know what to do. I’ve been making work for a while now, have done a few exhibitions, have my website up and running and I try to ‘do’ social media BUT I’m just not selling my work or making any money. 

Sound like YOU?

My one-to-one mentoring is tailored to YOU so that I can help unravel the mystery of turning your art/design /craft hobby into an art/ design/craft business that has customers AND makes money 

It’s not like any other mentoring you will have gone through AND I’m not like other ‘business’ mentors – I’m a creative just like you so I ‘get it’. 

Let’s work together step-by-step

Together we will…

 ✦ Spend 3 months tackling all parts of your business

 ✦ Figure out what’s holding you back

✦  Implement new ideas 


I come with a non-judgemental belief that I can help you find better ways to make money from your art without feeling like you have ‘sold out’!

Here’s a roadmap of our work together:

SESSION 1

We’ll have our initial call to cover everything  you’re doing so far + I’ll review all of your web channels 

✦ We’ll get right into what’s working, what’s not working and make a plan 

SESSION 2

COLLECTION DESIGN, DEVELOPMENT & PRICING YOUR WORK
(
Your Actual Pieces & Selling What You Have) 

✦ Let’s get ALL those pieces you have been procrastinating about photographing ONLINE and listed – what’s holding you back? We’ll work through the blocks?

✦ Need help with the actual direction you want to take with your work? – I’ve been a lecturer for 20 years working with students and their design development. Let’s work out ways to find your own ‘design hand-writing’ as I call in in your work and of course then let’s find out which pieces are going to be the better sellers. No point making brooches if all your clients are buying rings!!

✦ SELL WHAT YOU HAVE – got stock? Then let’s put a strategy together to work out how to sell that! All too often we ‘feel’ like we have to constantly produce ‘new’ work but if we have no money then we can’t push forward so let’s sell what we have first!

SESSION 3

GET YOUR CONTENT ON YOUR WEBSITE FIRST
(& Telling Your Story)!

✦ One of the biggest ‘aha moments’ I’ve had over the past 5 years and the biggest mistake I see many artists and makers make is not having your content on your website FIRST before you share it on social media. So that’s where will we start. 

✦ We will find ways to tell YOUR STORY – through images, words and your branding.

✦ Then I’m going to show you how to make that your websites BIGGEST asset and how to leverage it – aka how to actually USE your website rather than just have it sitting there looking pretty!

✦ Learn how to blog, how to talk about what you do, how to promote your website content on social media, how to analyse how your website is doing, track your statistics, find out what your viewers do on your website and how to get people ONTO your website AND keep them there rather than sending them away from it!

✦ Oh and of course, how to get the people on your website to actually BUY from you!

SESSION 4

FINDING CLIENTS
(& Turning Them Into GOLD-DUST)!

✦ I have probably met just about EVERY type of client you can think off – the good, the bad and the ugly – my own business has been successful because I have long-term clients who support me again and again! But who are they, what are they and how are you going to find them? More importantly how are you going to get these people to actually BUY something from you AND come back for more? This is what we’ll cover in this session.

✦ I can help you find your DREAM CLIENT and work out how to turn them into paying customers – your GOLD-DUST clients as I call them!

✦ We’ll work out a strategy of how to identify them, build a list, talk to them AND get them to buy your lovely work!!!

 

SESSION 5

Here we take the path that best suits YOUR needs. 

DIGITAL MARKETING (Blog, Graphics, Statistics & Authentic Content)

OR 

CUSTOM BUSINESS (And How To ‘Do’ Custom Online)

DIGITAL MARKETING:

I’m a total geek at many things but in particular I’m talking about learning how to blog, create graphics, build ‘authentic’ artistic content and attracting clients to your site.

✦ Blogging – need help with the ins and outs of blogging? I’m not talking just about the words – I’m talking about writing, editing, SEO, creating imagery, putting it on your site, sending it to social media and tracking its success.

✦ Graphics – I taught Adobe Photoshop/Illustrator/In-design for years at college but these days I’ve switched to Canva as its free and sooooooo much faster. So need help with your ‘brand’ look? Creating your own graphics and imagery should NOT be a hurdle or painful task – after-all images speak 1000 words!

✦ ‘Authentic’ Content – ok I’m gonna confess that I have a total aversion to using STOCK imagery on our sites. WHY? I believe that as artists / makers / designers / creatives we have ALL the imagery we need within both our own lives and our work. I’ll help you collect this, find it and USE it to tell your own ‘authentic’ story. (Of course there are times when we might need someone else image to tell a particular story!!)

✦ Attracting Clients To Your Sites – I guess you could call this self-promotion. How to create the circle of having people visit your site EVERY day, different ways to do this and how to track whats been successful or not and how to act upon the results.

✦ And of course – how to start from ZERO!! I’ve done it 3 times now!!! We all have to start somewhere right? Even though I’d been in business for 20 years my first ‘selling’ website didn’t work and I had to start again. So lets get over the fear of the great big 0 and work out ways to watch ourselves grow!

CUSTOM BUSINESS:

I didn’t start out to be a mainly custom order business – in fact in the early days I actually fought this as I wanted to be an exhibition jeweller who also made collections, however  this has been the main income for my business probably for around 15 years.

I’m not talking about taking a collection piece and putting a different stone in it (I call that made-to-order) I’m talking about clients who want something totally unique to them. They have their own ideas where you have to work with them one-to-one over a period of time and work out how to get their ideas from their head into a piece of jewellery!

✦ I’ll show you …. 

(I’ve been told by some of my clients that coming to me is like have a therapy session for their design style, lol!)

✦ AND how can you do all that online

✦ One of the biggest ‘aha moments’ I’ve had over the past 5 years and the biggest mistake I see many artists and makers make is not having your content on your website FIRST before you share it on social media. So that’s where will we start. 

✦ We will find ways to tell YOUR STORY – through images, words and your branding.

✦ Then I’m going to show you how to make that your websites BIGGEST asset and how to leverage it – aka how to actually USE your website rather than just have it sitting there looking pretty!

✦ Learn how to blog, how to talk about what you do, how to promote your website content on social media, how to analyse how your website is doing, track your statistics, find out what your viewers do on your website and how to get people ONTO your website AND keep them there rather than sending them away from it!

✦ Oh and of course, how to get the people on your website to actually BUY from you!

SESSION 6

 

REVIEW 

✦ We’ll go over everything

THINK IT’S FOR YOU?

Here’s HOW WE’RE GONNA ROLL…

✦ We’ll talk first and make sure it’s a good fit to work together 

✦ If it is, we’ll start with me going over all your stuff before we do session 1 

✦ We’ll rock and roll

✦ You can email me between sessions

INVESTMENT £1555

 

NOW BOOKING FOR JANUARY 2019

BOOK A CALL SO WE CHAT ABOUT YOUR NEW WEBSITE

?

Sarah McAleer 
Jeweller | Maker | Mentor

Hey, I’m Sarah McAleer Mentorsmith.

Its my mission to help transform ‘poor struggling’ artists & makers into beautiful brands with profitable businesses.

I’m a goldsmith and artist, just like YOU, and I’ve been doing this ‘stuff’ myself for over 25 years! I’ve learned a lot running my own creative business – the good, the bad and the darn-right ugly, lol! And I’m ready to help YOU get unstuck and move forward!

My advice is based on real-life everyday tips and strategies that will help you MAKE AND SELL your art or product. AND I can show you how to do this authentically without feeling like you’ve ‘sold out’.

I look forward to working with you!

Make Jewellery! Find Clients! Make Money! Make More Jewellery!

Join My Mentoring Community

& Get My 7-C's Cheatsheet

Its a 7-Step Process that takes you from making to selling your jewellery!

Dive straight into the feedback!
Login below and you can start commenting using your own user instantly